The X-Factor

The X-Factor

"...you see in any situation what you expect to see."

Daniel J. Schwartz

The Magic of Thinking Big

"For the first time since his arrival, Pitino could look at his roster and see more than slivers of hope. At last he saw expectations. Every ingredient for success was in place. Kentucky had the making of a college superstar in Mashburn. It had four seniors - Pelphrey, Farmer, Feldhaus, and Woods - who would start or get massive minutes. It had experience (a total of seven juniors and seniors and ten lettermen). It had motivation. And it had Pitino and his driven staff."

Gene Wojciechowski

The Last Great Game: Duke vs Kentucky  

"The more you expect from a situation, the more you will give...Any time we expect something good, we will he successful. It changes our attitude, it changes our whole mind-set, posture, breathing - everything."

Ken Baum

Mind Over Business 

As an athlete, what do you expect? Are you expecting success? Do you expect good things to happen? What are your expectations for today and tomorrow? Your expectations about yourself, your abilities, your opportunities, your future...they are the "X-Factor". If you want or desire to excel as an athlete but you expect to fail, the expectation wins out.

Expectations are more powerful that wants or desires. So, if you truly want to raise your game, then you must work on creating and cultivating positive and productive expectations about yourself and your opportunities as an athlete. It's about believing in yourself, and anticipating that everything that happens to you has a lesson and is leading you to a more successful future.